The challenge
What needed to change
A slow legacy storefront created high abandonment, difficult content updates, and fragile checkout releases during peak retail periods.
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Web DevelopmentHigh-performance commerce rebuild
E-Commerce Platform Modernization
A modern commerce rebuild focused on speed, conversion, secure checkout, and flexible campaign management.
-70%
Load Time
+45%
Conversion
+120%
Revenue
The solution
How we approached it
We rebuilt the experience with Next.js, a structured Sanity content model, Stripe payments, edge delivery, and Redis-backed performance controls while preserving search equity and operational workflows.
Delivery highlights
What we delivered
Fast product discovery and streamlined checkout
Composable content and campaign management
Secure payment flows with reduced PCI scope
Performance monitoring and controlled releases
Services
Experience designWeb developmentCommerce integration
Business impact
Outcomes that lasted beyond launch
The implementation focused on measurable improvement and an operating model the client could continue to evolve.
01
Improved conversion by removing speed and usability barriers
02
Enabled marketing teams to launch campaigns independently
03
Created a stable foundation for continued commerce growth
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